Skip to main content

Ludo Ducrocq

GLOBAL EDUCATION AND ADVOCACY DIRECTOR

Ludo Ducrocq, member of EBS Board of Education

 

Ludo joined the Scotch whisky industry fresh from university in 2000. His early years were spent in Dufftown, Scotland’s malt whisky capital, where he worked as a distillery visitor centre tour guide and subsequently team leader.

He started travelling the world in 2004 when he took the position of Global Ambassador for Glenfiddich single malt Scotch whisky and discovered further markets from 2009 when he joined the blended whisky team as Global Ambassador for Grant’s whisky.

As an ambassador, Ludo travelled to over 50 countries and his contribution to Scotch whisky was recognised in 2012 when he was inducted as a Keeper of the Quaich.

In 2013, Ludo was promoted to lead William Grant & Sons’ ambassador programme as Global Head of Ambassador Advocacy. Over 5 years, Ludo grew the team to over 100 ambassadors across the company’s portfolio of gin, rum, Irish, American and Scotch whisk(e)y brands.

After 18 years with the Scottish distiller, Ludo started his current role as Global Director of Education and Advocacy at the Glenmorangie company, where he is leading the agenda on advocacy, brand ambassadors and education initiatives for Glenmorangie and Ardbeg single malt Scotch whiskies.

Ludo joined the Board of Education of the European Bartender School in 2017, assisting the global leader in bartender training with all whisky-related activities.

Ludo lives in Speyside with his wife and two children. When not talking about whisky, he likes to run, cycle and in his own words “attempt DIY projects… which often result in emergency calls to the professionals”.

Follow Ludo on Social Media

Linkedin

Jack Daniels

American Whiskey: An Expert Guide

Last year, I talked a lot about what is Scotch whisky, but there is...

Planted oak

Making Whisky With Oak

Making whisky is a game of patience. A distiller’s best friend is time. The only way to get a good whisky is time...

Dramathon aerial shot

The Best Marathons Involve Whisky Tastings...

Speyside tends to get noticeably quieter in terms of visitors during October. Most people are back at school or work...

A barley field before harvesting

What Is Whisky Made From?

Ever wondered what is whisky made from? Well, wonder no more because you're about to find out...

Whisky is...

Whisky bottles on a shelf

Whiskey Sales From Around The World?

Global whiskey sales have proved its strong popularity throughout the world. There are many different reasons why...

Peat

Peated Whisky: All You Need To Know

Spring marks the beginning of peated whisky production. For whisky producers, April is when they start to cut the...

Whisky distillery

Discover the 2021 Spirit of Speyside online festival

Written by whisky enthusiast and EBS course creator Ludo Ducrocq.

It’s been a rather long, cold...

Glass of scotch whisky inside a barrel

Whisky Expert Advice: How To Drink Whisky

Ever wanted a whisky expert to tell you how to enjoy the ‘water of life’? Luckily for you, our whisky enthusiast...

A barley field in Speyside of the Highlands

Welcome To The World Of Whisky | Introduction

We're starting our new series in Scotland's Speyside, with whisky expert and EBS course creator Ludo Ducrocq....

Subscribe to Ludo Ducrocq
EBS free bartender course brochure

Free course guide

Learn more about our bartender courses, schools, accommodation and much more.